How much is Michelle Phan Worth? Michelle Phan Net Worth in 2025

Michelle Phan Net Worth: How rich is Michelle Phan? & How much money is Michelle Phan worth? Time to find out!

Michelle Phan is an American make-up demonstrator and entrepreneur, and YouTube star, and her current net worth is $50 million.

She is born in Boston, Massachusetts as the middle child. She and her family, along with her older brother, moved to Tampa, Florida.

There she went to Tampa Bay Technical High School, as well as Ringling College of Art and Design.

The make-up demonstrator had a personal blog where she talked about make-up tutorials and received requests from her fans.

She started posting tutorial videos on Xanga, under the username Ricebunny. In 2007 she started a YouTube channel and posted make-up tutorials.

Her YouTube channel has over 8 million subscribers, 1.1 billion lifetime views.

Two of her makeup tutorials, “Hot to Get Lady Gaga’s Eyes”, got featured on Buzzfeed in 2009 and 2010.

Buzzfeed helped her go viral and brought her over a million subscribers so she became a YouTube sensation.

Thanks to her fame she became a YouTube advertising partner and started FAWN, a YouTube MCN, in 2012.

Lancôme made her their official video make-up artist, because she featured some of their products in her videos.

By doing so she became their first Vietnamese spokesperson, acting not only in the United States but also around the world.

In 2011, she co-founded “MyGlam”, which is a monthly beauty products subscription service. MyGlam is now “ipsy”, a sponsor of “Generation Beauty”, a beauty conference that she helped organize.

A few years later she, along with L’Oreal, launched a new cosmetic line called ‘em by Michelle Phan”, dedicating the brand to her loving mother.

She ranked among the Inc. 30 under 30 and Forbes 30 under 30 lists. She even raised $100 million to value the company Ipsy at over $500 million.

In 2016 she announced that she will voice Jessica Jones on the mobile game Marvel Avengers Academy.

As for her personal life, she is in a relationship with model Dominique Capraro since 2010.

This wraps up our Michelle Phan Net Worth profile!