Remember the banana duct taped to a wall that sold for $120,000? Yeah, not everything expensive is worth the money, but some things are.
Today we’re covering 15 expensive things that are worth the money. Why?
Because when you finally get rich, you’ll want to know where you should focus your spending.
Don’t worry if you don’t feel like reading, you can enjoy the video below or watch it on YouTube:
1
Better zip code and a view
You already know that where you live is the most important decision you’ll make in your life.
Because it determines who you’ll marry – your values – what you care about – what you eat – what you do for work – who you hang out with, and statistically how long you will live.
A better country, a better city, or even a better zip code is the easiest way to increase the quality of your life across the board.
The biggest thing you can do for your kids’ future is to move them to a better zip code.
The best thing you can spend money on for your personal satisfaction is going the extra mile and paying for a property with a view.
People don’t realize just how important what you see when you look out the window is to your mental state, and you’ll be living in this property for many years to come.
Don’t cheap out on this because it’s worth the money.
2
Private Chef
Even if you like cooking, we would still recommend that you bring in someone to cook for you if you’re able to afford it.
Right now, you’re struggling every day to make a decision about what you’re going to eat.
Ideally, you want to be eating healthy, but because of everything happening in your life, you default to ordering takeout based on how fast it can get to you.
A private chef costs between $250 – $500 per week, not including groceries, and takes care of the food for the entire family.
You feel the upside immediately as you: Eat delicious food that’s healthy and aligned with your goals.
You eat a variety of foods you wouldn’t think to cook or order.
Not only that, but you save time cooking, grocery shopping, and food inventory (making sure everything in the fridge is used before it goes bad – saving you money)
Most wealthy individuals say health is their number one priority, but they still eat whatever is available to them. Don’t be one of them, your health is worth the money.
And speaking of health:
3
Premium Gym Membership
Gyms and coffee shops are the secret to making friends as an adult.
Let us explain.
In every city, there are three types of gyms and coffee shops:
- The cheap ones. These are your corner spots.
Usually, students and blue-collar workers are the ones who hang out there regularly. - The standard ones. These are priced normally and are usually the big franchises.
Think Starbucks for coffee and Planet Fitness for gyms. - The elite ones. You’ll find these only in high-end neighborhoods.
Think of Equinox as a gym and that one coffee spot that serves single-origin specialty coffee, and the coffee machine costs more than your university tuition. You know the spots.
If you want to make friends who have the same level of lifestyle as you, you pay up accordingly.
Premium gyms add a degree of finesse to your lifestyle.
- They are cleaner.
- The trainers are nicer.
- The pool is wider, and the people in the sauna are of a higher echelon from a personality perspective.
Getting a premium gym membership is worth the money from every side you want to look at. So go for it!
4
Live in nanny
If you have more than one child, you know just how valuable having help around the house is.
Some of you think that having one of the grandmothers around is the same thing, but you are mistaken.
Hired help is way more professional; they get the job done efficiently, and they know what they’re doing.
You don’t hire a nanny to raise the kid on your behalf, but the nanny acts like the COO of the household when it comes to the baby, solving the things that need solving so you can focus on what makes the difference.
In most places, it costs between $20-30,000 per year. And we guarantee it’s worth the money.
5
An Executive Coach
Here’s the thing: you made a little bit of money, and now you’re complacent.
Usually, when you’re your own boss, you’re the CEO, and there’s nobody you report to, so you rely on that self-motivation skill to push yourself and the company forward.
It sounds good in theory, and it has worked so far, but on medium and long-term horizons, the inefficiencies are clear.
The highest cost you’ll pay in life is that on the information you don’t know you’re missing!
You simply don’t know what you don’t know.
The difference between where you are right now and making 1 million dollars per month is solely attributed to your not knowing how to make 1 million dollars per month and what clear steps you need to take to get there.
Fortunately for the super-rich, there are these people called EXECUTIVE COACHES that do just that.
They help CEOs grow faster based on what they’ve learned in their careers.
A good executive coach costs around $50,000 per year, and you talk twice a month.
Great ones cost over $100,000 per year and they are worth the money.
They’re basically your mentor; they keep you in check, they’re smart enough to call you out on your bullshit, and they have the expertise to show you what your next moves are. How fast would you grow if you had someone like that in your corner?
Lucky for you, this is exactly what we do at Alux.
We pay these coaches on your behalf and get you the same level of insight for only $99 per year. We built the only product that does this, specifically designed for high achievers like yourself.
Download the app and go through the free 7-day Alux experience.
This foundation week will make you realize how much you really benefit from it.
“I have a yearly subscription and the app paid for itself 10 times already in the first month.” – Average Alux app user
Try the Alux app for free, and you’ll stay because it actually does what we say it does.
6
High-End Office Chair
You spend most of your working day sitting.
Isn’t it ironic how you’re working on a $3,000 machine but the chair you sit in costs less than $200?
And no, the gaming chair doesn’t do justice to your spine.
Everyone who can afford it, ourselves included, should go for this chair.
It’s called The Capisco Chair by HAG. It costs around $800 and it’s the best chair you’ll ever sit in.
Joe Rogan uses the same chair for his podcast.
If you want to improve the quality of your life, look at all the things you touch in a day, buy yourself a high-quality product to replace the mediocre ones you’ve been using, and watch the world unfold for you!
7
Braces, veneers, and any type of surgery that cures an insecurity
We got a lot of hate when we said this in the past.
But if your entire life you’ve been insecure about having a big nose, a hairy mole on your forehead, or crooked teeth and you can afford to get that fixed, do it.
The added value to your self-esteem will skyrocket and your self-esteem is well worth the money.
We know people who never smiled in photos because they were ashamed of how their teeth looked until they got veneers.
We know they’re expensive, and we know they don’t last a lifetime, but once you swipe the credit card, you’ll realize it’s one of the best 10 to 20k you’ve ever spent.
The same goes for breast adjustments after you’ve had a couple of kids.
Don’t alter yourself for society’s sake – or someone else’s, but if something makes you insecure, go for it.
8
High-End Mattress and Sheets
8 hours in your bed.
What percentage of the population do you think wakes up rested? Less than 1 in 3.
65% report waking up not feeling well-rested every single day.
If you struggle to fall asleep, if your face is showing red spots, or if you haven’t felt really rested in a while, change your sleeping arrangements in this order:
Buy a decent mattress, get one of the more expensive pillows from IKEA so you don’t break the bank, and if you can splurge, get yourself a high thread count set of linens.
Watch everything go away in a week. Here’s some insider knowledge:
You can literally go to Four Season’s website and buy the entire set that they use in the most expensive hotel rooms in the world.
This isn’t a sponsored segment, by the way; we just did it ourselves.
The high-end mattress alone costs between $4,0000- $6,000 for a King, and the set with pillows and everything else will run you around $7,200.
If you already have a good mattress, just buy some decent, high-thread-count sheets.
These should cost you between $200 and $400. Make sure they’re over 1200 threads, and you’re good to go.
9
Travel
Travel is one of the few things that makes you richer when you spend money!
The more money you spend, the further you can get from what you’re used to. Think about that for a second.
There are parts of the world that would change you as a human being if you got to experience them, but money is the only thing that stands between you and that progress.
The reason we love traveling so much is because it gives us stories to tell, and stories are one of the most valuable commodities when you’re sitting around other people.
There are also levels to traveling.
Ride a train from your place to the furthest city you can book a ticket to. Make sure the trip lasts at least a week. You’ll get your stories.
Get in a car and drive across the country. Talk to the people you meet along the way.
There’s also this trip called the MSC World Tour.
It’s a cruise ship that goes around the world in 120 days, stopping in 56 beautiful locations.
Although prices start at $13,000 per person, you’ll need around $50,000 to have a comfortable experience as a couple.
But you see most of the world, food and drinks are taken care of, and you can even do remote work. In our eyes, it’s worth the money.
Before we jump to the next one, there’s something similar that’s exclusive to the super-rich.
There’s this ultra-luxury hotel chain called AMAN. They have an experience called The Grandest Tour that costs $160,000 per person and lasts 21 days.
A private jet flies you to eight of their private hotels, and you get to enjoy the absolute highest level of service.
If you want to do it alone, we believe there’s another $45k as a single supplement, but you’d probably enjoy it more if you did it with someone you love.
The reason why The Grandest Tour fascinates us personally at Alux is because the private jet has 16 seats.
So you’ll get to experience this tour with 14 other ultra-successful people who can splurge over $300,000 on a 21-day trip.
10
A good divorce lawyer/accountant/therapist
Doctors, lawyers, accountants, and tattoo artists are some of the people you don’t want to cheap out on because the long-term damage they can do to you is disproportionally higher than the cost.
Divorces are rarely a pleasant experience, and the financial hit is usually extremely high, so you need the best soldiers fighting for your finances. Don’t cheap out, they’re worth the money.
When it comes to accounting services, a good accountant can return 10 to 1000 times what you pay them.
As for the therapist, nothing’s worse than seeing someone who simply doesn’t have the skill set required to help get you where you need to be in life.
You’ve met people who just want to milk you dry and keep you coming back forever.
If you’re able to differentiate between the real and the pretenders, it depends on your own understanding of what needs to happen and how.
Transformations aren’t always immediate, but you’re paying for their expertise, not for the actual work.
This was foundational when we began building the Alux app.
We wanted experts who could help you understand your reality, understand what your real options are to change it for the better and learn to implement those changes.
A decent therapist costs $150-200 per session. The Alux app is $99 a YEAR.
Try out the app first, see what happens to your 5 pillars, and if you still have questions, go ahead and seek out an individual expert.
Chances are, most of the answers you’re actually looking for are already there, waiting for you. Get the app right now and get started!
11
Flying business or private
If the flight is longer than 4 hours, you fly business class. Your back knows it’s worth the money.
If the flight is shorter than 4 hours – and you need to get there on your own terms – you fly private.
Once you reach a certain level of income and net worth, the way you think about time changes.
The only way to know you’ve reached it is this: If you think flying business class or flying private is expensive, you’re not there yet!
And it’s okay.
Just to put things into perspective, chartering a private jet costs around $12,000 per hour, give or take.
If this is the cost of getting home to your kids the same day you close a deal, to some people, it’s worth it.
12
High-End Cars and Other Membership Clubs
When you’re young and broke, you don’t really understand how the world works.
When we were young, we thought people bought super-cars in order to:
- Drive fast
- Impress girls
Spending 200-300-400-1 million dollars or more on a car to drive fast and impress people made no sense to us until we made some money ourselves and got to be around the people who have extensive car collections.
What we learned turned our world upside down.
Expensive cars are actually private membership clubs.
You don’t actually buy a Ferrari to drive it fast and impress people; you buy it as a ticket to join the Ferrari Owners Club.
Every couple of months, Ferrari creates these exclusive events for supercar owners where you get to network and do business with other people who can afford to buy Ferraris.
And it’s the same with all the top brands. The supercars provide access to private networks.
The European Gumball 3000 costs around $50,000 per car to join -that’s just the ticket to attend; you bring your own car.
It’s close to 100,000 if you want to do both the US and Europe. They’re also having one in the Middle East.
The event takes place over six days, and this year it was from the UK to Montenegro.
There are other experiences like these that might seem ridiculous to the average person, but those who can afford them are definitely worth it.
13
Quality clothes and footwear
A person spends their entire life either in bed, on a chair, or on their feet.
Invest in all 3! It’s worth the money, believe us.
If you stand all day: ON Cloud 5 Push, HOKA Clifton 9s, and New Balance Foams are pretty comfortable.
You can hate on Kanye all you want, but the Yeezys are also pretty comfy.
From shoes, we can extrapolate that to your entire wardrobe. There’s a saying you might be familiar with that goes like this: You buy cheap, you buy twice!
It turns out that the lower quality of something is, the fewer times you use or wear it, so this brings us to something you will remember for the rest of your life.
When investing in any piece of clothing, try to figure out the COST PER WEAR!
If you pay $60 for a cheap pair of shoes that you only wear twice, the cost per wear is $30.
If you buy a nice pair for $150 and wear them 10 times, the cost per wear is only $15.
This is how you justify spending thousands of dollars on certain items.
A $2,000 trench coat from Burberry makes sense when you’ll be wearing it every spring and autumn for the next 10 years. When you have a luxury product, you actually enjoy wearing it more.
Be careful of the luxury goods that you won’t wear much of. This is why some of the items in the store are discounted. They’re not the most useful or timeless pieces, so your cost per wear is higher.
Once you understand how to measure this return on items acquired, the way you shop changes forever.
14
Concerts and meeting your heroes
People think concerts are just another form of entertainment like going to the movies, but they’re not.
Concerts and Live events allow you to take part in something truly unique. To be part of a moment in time.
Believe it or not, this is why people spend up to $20,000 to go see Taylor Swift live and say that it was worth the money.
You will never be this age again while watching your favorite artist perform live.
It’s an experience. It’s a memory.
Money opens a lot of doors and gets you into some interesting rooms if you know how to spend it.
Get the meet and greet. Go to the book signing of your favorite author.
Book a private session with your favorite chef or whoever you look up to. It feels like you’re living, not just surviving.
15
Charity
Most of you think you can’t afford to give money to charity. Most of you also think that your life lacks meaning.
If we were to make a chart of those two segments, there’s a lot of overlap there.
They say: Nobody went poor by giving! And as we keep growing, we realize just how true that is.
The outcome of giving and having an impact on the lives of others is a lot of self-esteem. You feel like your life wasn’t wasted. And that makes it very worth the money.
Your happiness goes up when you see that you have the power to make other people happy.
If you don’t know where to start, know that you already do by reading this article.
At Alux, we’ve made it a core part of our business philosophy to keep giving. Last year, we built the first Alux international school in Uganda – the only free, self-sustaining school in the region.
This year, we’ve already committed to providing five communities in Burundi with drinkable water.
And we’re not stopping.
Thanks to everyone who subscribes to the Alux app, not only are we able to create an incredible product, but we’re also able to measure success based on the impact we have in the real world.
Thank you to every single one of you who subscribed to our channel and watched the video until this point!
And we want to ask you: What’s one expensive thing that you paid for that was definitely worth it?
And since you’re still reading, let’s share a bonus with just the select few that are still around.
Bonus
Crossing things off your bucket list
Do you have a bucket list?
Not mentally… like an actual list of the things you’d want to do in life and how much would those cost.
If not, we promise you that doing this in real life is worth it.
Grab a pen and paper and start writing it down.
Write down everything you can think of that you believe would add sparkle to your life.
This isn’t about goals; like becoming a billionaire; it’s more on the level of:
- See the aurora borealis.
- Ride in a Rolls-Royce Phantom.
- Meet Dwayne the Rock Johnson.
Maybe even add some of the things we mentioned earlier in this article. You know your list better than anyone, but please put it in writing.
Now Look at it and realize that there is a version of your life where everything you put on that list is achievable and more!
As you discover even more cool things, add them to the list. We want you to promise yourself you won’t die with the list not checked off!
These are what we consider to be expensive, but all of them are so worth the money. You can’t really put a price tag on your quality of life once your bank account allows it. See you next time!
