12. Red Bull (Estimated Value: $7.9 billion)
As you may have already known, Red Bull has been producing energy drink since over thirty years ago. The founder of the Austrian company, Dietrich Mateschitz, was inspired by Krating Daeng, similar energy drink he tasted in Thailand. In fact, they have the same logo.
Red Bull has been a big sponsor for many sport teams, professional athletes, and sporting events. The company’s contribution in sponsoring motorsports in particular is covered in this article: 15 Reasons Why Red Bull is The Leading Brand.
However, when it comes to Formula 1, Red Bull is doing way more than just sponsoring. The company owns, develops, and runs their own racing team, Red Bull Racing Formula 1 team. It even founded the Red Bull Racing Junior academy as a development program to find the next best thing in racing, like Max Verstappen.
According to Forbes, Red Bull is one of the world’s most valuable brands with $7.9 billion of brand value. More than ten thousand employees work at Red Bull GmbH, including some of its subsidiaries such as Red Bull Racing and RB Leipzig.
