There are a million ways to make a million dollars. But this is how to get rich the Gary Vaynerchuk way.
Gary Vee is described by many as a marketing wizard and soon enough you are about to understand why.
He took over his family business and rebranded it into one of the first wine e-commerce websites.
He increased its revenue by 20x in only 5 years! Then, he grew into one of the biggest personal brands in the world with a net worth estimated at around $200 million.
It took him 20 years to accomplish that and after all these years these are the most important lessons that he learned along the way.
This is how to get rich, according to Gary Vaynerchuk.
Don’t worry if you don’t feel like reading, you can enjoy the video below or watch it on YouTube:
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First lesson from Gary Vaynerchuk – Build relationships through value
Relationships are leverage. If you give value to someone else first, you have leverage.
Your brand must provide value to its audience, not the other way around.
All marketing and content should impart your product’s value in a way that connects with consumers and puts their needs first. That’s how you build something that is both profitable and sustainable.
Most aspiring entrepreneurs focus too much on short-term profits and gratification, but big money is made over long periods of time.
According to Gary Vaynerchuk, the journey to getting rich is not a sprint, it’s a marathon. And if you stick to the right rules, you will surely make it to the finish line.
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Second lesson from Gary Vaynerchuk – Care is the best marketing strategy
If your company is always about the bottom line it will show in everything you do.
Contributing to the value of your customers’ lives spreads much faster than a paid ad. Your core value needs to enrich the lives of your customers as well as your employees.
At the most fundamental level, a successful business is all about serving a large and general number of customers.
You have to master the art of giving society what it wants but does not yet know how to get. This is one of the core reasons Gary Vaynerchuk got rich.
And you do that by caring about other people’s needs. It’s a positive sum game, which means everybody wins.
They say that the customer is king and that’s absolutely true. Well, only if you want to build a thriving business that will still be around for years to come.
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Third lesson from Gary Vaynerchuk – Break the rules
If you want to get rich, according to Gary Vaynerchuck, you need to start breaking the rules.
Be unique, think outside the box, and treat your customers like human beings, not dollar signs.
Dare to be different by following the ethos of why you started your brand or business in the first place.
Society is designed to mold you into an obedient employee.
For most people life is pretty linear and boring: they go to school, get a job, conform to society’s expectations, and live a life that can be labeled mediocre at best.
But if you are here, watching this, you don’t want that life to be your reality. You have ambitions, you dream big and you know that taking the path of the non-conformist is the way to go.
So, embrace your uniqueness, don’t be afraid to break the rules, and go out there and build something cool that excites you.
You were not born to be average. Every human is born for greatness but not all put in the effort to make it happen.
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Fourth lesson from Gary Vaynerchuk – Put relevant content in relevant places
If you’re not putting relevant content in relevant places, you don’t exist.
Go to your audiences, don’t make them come to you.
Create content that speaks in their language and understands who they are. You do that by settling on a niche, and knowing who you want your audience to be.
That requires thorough research on your part. You can’t create content or develop a product and then figure out where to sell it.
That’s shooting yourself in the foot and some aspiring entrepreneurs learn it the hard way.
Gary Vaynerchuk teaches us that you need to stick to your principles to get rich. Keep things relevant to your veteran audience and customers.
If you can do this successfully you will build an evergreen brand that will be around for decades to come.
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Fifth lesson from Gary Vaynerchuk – Quality content is key
People will watch a 4-hour movie if it’s great, and they will get out of a 6-second reel or tik tok if it’s not.
Content is everything when building a brand.
If it isn’t focused, shaped to its audience, and true to your brand, then it’s just a waste of money and resources.
Take the time to understand how your customers like to engage and deliver that type of content to them consistently.
If your content is good, then you can funnel your viewers into your other platforms where you can sell them your products and services.
According to Gary Vaynerchuk, that’s how you get really rich.
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Saying hello is about building relationships
Saying hello doesn’t have an ROI, it’s about building relationships.
Imagine your network as a web, and every “hello” is a strand that strengthens it.
Don’t underestimate the power of human connection.
Saying hello is an open door, a first impression, a bridge to endless possibilities.
It’s about showing people that they matter, that they’re seen.
Engage genuinely, listen actively, and create connections that are built on mutual respect and value.
The strength of your network is directly proportional to the strength of your success. This is a core lesson Gary Vaynerchuk taught us about getting rich.
You never know which “hello” might change your life. So go out there and start networking.
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Create value for your customers
You need to get this straight: your customers aren’t ATMs.
You can’t just expect them to give you their hard-earned cash for nothing.
You’ve got to earn it by creating something so valuable that they can’t live without it. We talk more about this in our previous entry in the series.
When it comes to getting rich, here’s something we learned from Gary Vaynerchuk:
Dive into their world, understand their pain points, and deliver solutions that blow their minds.
Your product or service should be like oxygen to them. And guess what? When you focus on creating value, the money will follow.
Your customers will become your biggest advocates. Value creation is the magic potion that turns ordinary businesses into legendary ones.
So, ask yourself every day: “What value am I creating?”
And then go out there and make it happen!
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Focus on your strengths
Stop trying to fix the things you’re bad at and focus on the things you’re good at.
In fact, build your team as a foundation for your company and as a support pillar for yourself.
Stop trying to be the jack of all trades and master of none. You’ve got strengths; we all do. Double down on them.
What are you insanely good at?
What comes naturally to you? Focus your energy there. You’re not going to win by patching up all your weaknesses. No, you’re going to win by becoming the BEST at what you’re already good at.
Delegate the rest. Moreover, you don’t need to be good at everything. As a matter of fact, build a team that complements your strengths!
You need to be phenomenal at YOUR thing.
Your strengths are your superpowers; don’t let them go to waste.
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Understand your personal DNA
Know your personal brand and stay true to it.
Don’t just do things because someone else has done them. Moreover, understand and appreciate your brand, and shape your goals and content accordingly.
Follow your instincts and forge a unique path that serves customers and lays a foundation for your brand’s success.
Understand what makes you tick. What are your core values? What gets you out of bed in the morning?
Your personal DNA is your roadmap to success. Without a doubt, it’s what sets you apart from the rest.
- Are you a risk-taker?
- Are you creative?
- Are you analytical?
Embrace who you are. Don’t try to fit into someone else’s mold. There’s something really important to learn from Gary Vaynerchuk’s approach to getting rich:
There’s only one YOU, and that’s your ultimate advantage in this crowded world.
Finally, stay true to yourself, and the right opportunities will come knocking.
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Audit your brand
You need to consistently audit your brand.
- Is your message clear?
- Is your value proposition strong?
- Are you engaging with your audience?
- Does your brand reflect your values and vision?
This isn’t a one-and-done thing; it’s an ongoing process. Simultaneously with market changes, consumer behavior changes, and you need to adapt.
Take a hard look at what’s working and what’s not.
Don’t be sentimental. If something isn’t working, chuck it. If something is working, double down.
In this case, your brand is your baby. And sometimes you have to be a strict parent.
Regular audits keep your brand lean, ”mean”, and ready to conquer the world!
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No matter what you do, your job is to tell your story
Your story is your brand’s essence, it’s what makes you relatable, and most importantly, human.
When people understand the journey, the hustle, the sweat and tears that have gone into what you’re building, they connect with it on a much deeper level.
You’ve got to narrate your hustle, scream it from the rooftops if you have to! Moreover, show people the raw, unfiltered version of your brand’s journey.
Do you know why? Because people love authenticity. They love knowing that behind a brand, there’s a story of someone who fought the odds.
Once in a while, share your victories and your setbacks.
That’s how Gary Vaynerchuk got rich – He built a community, not just a customer base.
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Legacy is greater than currency
Listen, money is great, but what’s even greater is leaving a mark on this world that outlives you.
- What do you want to be remembered for?
- What impact did you make?
- Are you just another face in the crowd, or did you make a dent in the universe?
Legacy is about playing the long game. Moreover, it’s about building something that changes lives, that shakes up industries.
It’s about passing down values, wisdom, and positive change for the generations to come.
Currency pays the bills, but legacy makes history. As a matter of fact, your legacy is being written by yourself.
Make the right decisions. Never forget that.
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Solid ideas are not enough, you need to EXECUTE for them to matter
Ideas are a dime a dozen. Everyone’s got them.
But do you know what separates the winners from the dreamers? Execution!
You need to stop talking and start doing. You gotta grind, you gotta hustle, you gotta put in the hours.
Take that idea, break it down into actionable steps, and start knocking them down one by one. No excuses.
Your idea could change the world, but it won’t if it stays in your head.
The graveyard is the richest place on earth because it is full of unexecuted ideas.
Don’t let yours be one of them. This is one of the most important lessons Gary Vaynerchuk teaches on getting rich.
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Being rich means having time
In fact, being rich isn’t just about having a fat bank account.
It’s about having the time to do the things that matter to you. Because spending time with your family, pursuing your passions, traveling, and learning, that’s true wealth.
You need to build a business that works for you, not the other way around. If you want to get rich, listen to Gary Vaynerchuk:
Automate, delegate, and create systems that give you the freedom to enjoy your life.
Money comes and goes, but time? Once it’s gone, it’s gone forever. Make it count.
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Reply to every single person on social media
Engagement is the lifeblood of growth.
It’s about recognizing that behind every comment, and every email, there’s a human being looking for a connection.
Reply, engage, and be present. When you start doing this, you build a community.
You build trust. Furthermore, people will go to bat for you if they feel like you value them.
And it’s not just about broadcasting your message; it’s about having conversations.
In the end, this is a two-way street. The hustle includes being there, listening, and communicating.
It’s all about caring and showing you are putting in the effort.
These are the 15 lessons from Gary Vaynerchuk about how to get rich. As we’ve shown, he has a very unique approach when it comes to getting rich and we have to say, it works and we love it! See you next time.
